Trademark Management

SNU Trademark Management Policy

Purpose of SNU Trademark Management

Maintain the Reputation of the School

The trademark of the school includes the school name and symbol as well as the school's vision and values. The SNU trademark is an image that represents the reputation and standing of the school; therefore it must be correctly used by all school faculty and students, graduates with the school's best interest in mind

Contribute to the Development of the School

The proceeds from the approval and use of the school trademark should be used for the scholarships and development funds for each college, and implemented for student development and the development of the school
The protection and correct use of the school trademark is not only vital in maintaining the reputation and trust of the school, but is also an important policy ensuring the progress of the school

Limits of Trademark Management

A "Trademark" is defined as a mark according to Article 2-1-1 of the 「Trademark Act」 and as a cover according to Article 2-1 of the 「Law regarding prevention of anti-competition and protection of sales secrets」
a. Covers of the name, logo and others that represent Seoul National University
b. Covers of the name, logo and others that represent the internal organization of Seoul National University
c. Covers of the name, logo and others that represent the corporate entity of Seoul National University
d. Covers of the name, logo and others that represent work-related invention according to Article 2-2 of the 「Invention Promotion Act」 and Article 2-2 of the 「Seoul National University Intellectual Property Regulations」

Current Status of Trademark Application and Registration Management

Current Status of Registration of Major Trademarks

Class 35: Advertisement, corporate governance, corporate management, office functions
Class 36: Insurance, finance, financial business, real estate
Class 38: Communications, broadcasting
Class 40: Material disposal
 
Class 41: Education, training, entertainment, sports and cultural activities
Class 42: Science and technology service and related research, design, industry analysis and research service, computer hardware and software design and development
Class 44: Medical service, veterinary business, health and beauty for humans and animals, agriculture, horticulture and forestry
Class 45: Legal service, security service for the protection of property and individuals, other private or social services for the needs of an individual by another individual

SNU Trademark Licensee Guide

Basic Principles of Use or Trademark

Prohibition of Commercial Use

The use of the Seoul National University trademark is generally not allowed in principle to be used for commercial advertisement and the name, symbol and related trademark of Seoul National University are not to be used for the endorsement of the quality of any products or services

Stating accurate facts

▶ Use of the wording "research and development by Seoul National University," "proved by experiment at Seoul National University" by corporations in commercial advertisements are strictly prohibited.
▶ Even if the wording is only about a simple fact, the use of the name of Seoul National University does not endorse the quality of or certify the product in any way.
▶ When faculty and staff use their own name in relation to the commercial activities of others, they must not use their name in such a way that the general public may mistake their statement for an official statement by Seoul National University.

Illegal or Unauthorized Use Strictly Prohibited

The emblem and name of Seoul National University is the original property of Seoul National University, as well as a nationally well-recognized and prestigious cover. In case of illegal use of the Seoul National University Trademark which results in the tarnishing of its reputation or credibility, the school will take necessary measures such as accusation in accordance with the relevant laws, such as 「Law regarding the establishment and operation of Seoul National University, a national university legal entity」, 「Law regarding prevention of anti-competition acts and protection of sales secrets」 and the 「Trademark Act」

※ Report cases of misuse – Report cases of illegal use of trademark

New Trademark Application and Prohibition of Similar Trademark Application

▶ In case a faculty member discovers the need to apply for a new trademark for Seoul National University or an internal organization of Seoul National University or the need to renew a currently existing trademark, he/she must notify the PIC at SNU R&DB Foundation via writing or electronic mail.
▶ Application of a trademark similar to the emblem and name of Seoul National University is prohibited, and the relevant departments are required to continuously monitor whether any similar trademarks have been applied, and take necessary measures to prevent to application of such similar trademarks.

User Guide for Trademark

Trademarks for Use

Use of the Symbol Mark
Change of shape, ratio, color or slogan within the symbol is not allowed, and compatibility with the symbol of the corporation should be taken into account

Allowed Range of Usage

Various signs: Horizontal signs, projection signs, signs using street poles, window advertisements, banners, rooftop signs, posters etc.
Paper advertisements: Newspaper advertisements, fliers, magazine advertisements, internet homepages etc.
Others: Advertisements using transportation vehicles, interior signs, name cards or other advertisements that have been indicated by the committee

Exclusive Color

▶ The use of each exclusive color must be used separately in principle, but four-color printing is allowed in case of certain medium (e.g., newspapers, magazines etc.).
▶ In case of using the four-color printing method, severe differences in color and contrast may occur, whereby the user should endeavor to obtain the closest color to the original by careful comparison with the original.
▶ When selecting the color for a medium, the appointed Pantone Color should be used.
▶ The exclusive color of the symbol mark should be used with adequate consideration for harmony with the logo type.
▶ The following colors are allowed according to the regulations of the local government, but such color usage must obtain the deliberation of the Trademark Management Committee.

Examples of Misusage

▶ The UI of Seoul National University is an important factor in facilitating the image of the university; therefore it must always be used with integrity
▶ As in the provided example, in case an arbitrary shape or color is used when using the UI, confusion regarding the image of Seoul National University may be incurred.

Download detailed guidelines <Seoul National University Graphic Guideline> (Download)

Person-in-charge

▶ Inquiries regarding trademark management policies and usage
▶ Intellectual Property Management Headquarters, Roh, Myounghoo ☎ 2028 (mhoo21@snu.ac.kr)